Download Arts Marketing by Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin PDF

By Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin

Arts advertising specializes in quite a few sectors in the arts and addresses the best way advertising and marketing rules are utilized inside of those, outlining either the similarities and the variations that happen. referring to coverage to perform, this contributed textual content demonstrates the best technique of advertising in particular components of the humanities, with every one bankruptcy having been written by way of a expert within the box. even though basically targeting the united kingdom industry, the topic has international relevance and charm, and coverage is evaluated on nationwide, eu and supranational degrees. professional themes handled variety from the selling of the theatre, opera, and museums, via to the movie and well known tune. * makes a speciality of person sectors of arts advertising to supply perception into the promoting rules which are all for particular components* followed via an internet source containing dialogue inquiries to expand studying past the textual content* Relates advertising and marketing coverage to perform

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Example text

Evaluating the impact of stars on the box office performance of films is problematic as often it is dependent on the star in question, the image that this star has and how they are received by the intended audience for the film. The star is not always the main attraction. For many cinemagoers, the director or cinematographer of the film may be a major draw. For example, the films of Quentin Tarrantino have a certain style and following. This is true for many directors, Pedro Almodovar, Stephen Spielberg, Gus Van Sant, Lars Von Triers and so on.

The development of a comprehensive theory of performer brand identity which takes account of the particular characteristics of the popular music business. Research into the contribution of popular music fan websites to the formation of brand identity and image. Apart from a direct focus on popular music band and fan sites, this could be linked with ongoing research into mainstream commercial online communities, and also with other areas of cultural marketing and consumption, such as sports, film and literature.

Distribution – scheduling and release A wealth of debate surrounds the issue of whether the majors or the independents can secure the most successful distribution deal. While it cannot Marketing in the film industry 39 be denied that the majors are ideally suited to distributing big budget, high profile films, independents and specialist distributors are often more suited to the distribution of smaller films. As they invariably have lower prints and advertising (P&A) budgets, they are required to execute a more exact and focused distribution campaign than the majors and this is often more successful for these films.

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